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YouTube Takes It All

http://knowledge.wharton.upenn.edu/article/youtube-takes-it-all-why-on-demand-content-is-winning

Gone are the days when big media companies molded the next celebrity, whether an actor, musician, model or chef. The democratizing power of the internet has given everyone the ability to sell themselves through video and rewrite the script on what it means to be successful. That success is also changing the bottom line for YouTube, which exists to provide video content. In the book Streampunks: YouTube and the Rebels Remaking Media, Robert Kyncl, chief business officer at YouTube, and Maany Peyvan, a former lead writer at Google (YouTube’s parent company), look at what sets YouTube apart. Peyvan joined the Knowledge@Wharton show on Wharton Business Radio on SiriusXM channel 111 to talk about the YouTube phenomenon and where media is headed.

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